Aggression and violent behaviour Essay

The media of video and computer games is a phenomenon, which has developed rapidly since its first incarnations of simple graphical games, to today’s 3D rendered worlds which players are able to inhabit and explore as they wish. The gaming culture which has followed plays an integral part in contemporary society not just for the youth market but also for many adults, as a gateway to escape their everyday lives and express themselves within a gaming environment. This is the new media format much like television and radio with their introduction into the mainstream, the need to study and explore the implications has attracted scholars, and business’s to explore this new media, attempting to understand its effects on contemporary society. The amount of money and time spent by consumers on these game platforms and software has pushed them to the front of the entertainment market place, with several multinational companies vying for market dominance within this expanding industry (Calvert 2002). The research into violent video games and post play aggression is one of the key study points for this media source. The idea of played aggression transferring into real world situations generates a moral panic within society, and so researches are keen to discover any links with play and real life aggression or to dispel the fears of the public which have been scare mongered by the mass media. Moral panics such as video nasties are similar to the notion of game panics, both are especially aimed at young children for whom society deems to be susceptible and vulnerable to impressions from the mass media, and in this essay’s case their exposure to violent video games. The key to the difference with the notion of game panics is the interactivity between the player and the game mechanics, the player is able to decide what happens within the game as long as its within the game boundaries, for violent games this includes the abundance of killing computer generated characters, and this is the concern of the parents and oppositions to the graphic games available. Recent events such as the school shootings in Columbine, America have led to increased magnification on the topic and therefore more studies are being conducted trying to theorise a link between play and post play. The main research within the gaming context on violence and aggression is aimed towards the effects playing these games has on children. Jeanne B Funk’s writing on children and violent video games highlights these concerns. She explores the notion that children are ‘high risk’ players, and after playing the video games they become desensitised to violence, and deviant behaviour within the society that they belong. Funk doesn’t place a total blame on the games however as she draws on research into pre existing problems within the Childs personality developed within the environment and social surrounding which the child has grown up in, stating that playing these games could lead to the increased development of these problems. Dave Grossman, a US military trainer on the realities of war has a much different perspective to the debate on video games and aggression. He states that the continued playing of the game conditions and trains the youthful player into a killing machine, perfectly honed to kill on sight without a thought for the consequences. He develops the argument of Acquired Violence Immune Deficiency Syndrome (AVIDS), liking the disorder to the virus Aids. ‘The disease doesn’t kill you but simple destroys your immune system’ (Grossman). Arguing that the use of violent video games simple desensitises players, trains them to kill (stimulus response) with no thought for the repercussions of their actions. These two studies outline two different ideas on the argument of video games and aggression, but neither conducted first hand testing of the hypothesis of post play aggression. A frequently cited paper that presents evidence supporting the claim that violence in video games leads to violence in real life is: Video Games and Aggressive Thoughts, Feelings, and Behaviour in the Laboratory and in Life by Craig A. Anderson, Karen E. Dill. The research draws up the hypothesis of General Affective Aggression Model (GAAM). The model included both existing research on human learning and expression and research into media violence effects. The study consisted of two separate tests, a real life test and a laboratory-based test on game players to analyse a link between game play and post play behaviour. Goldstein disputes the merits of laboratory tests on the basis that they are floored due to the subject not playing the game but merely doing as they are told, so the same feelings, and experiences are different to those when the subject is truly playing the game in the comfort of their own home, with individual aims to achieve. The findings of the Anderson and Dill study supported the GAAM model in that post play aggression was evident. This is one of the few studies which have been conducted with any credibility on the topic of game panics, yet the topic is still wide open due to the lack of empirical research for which solid conclusions on the links between play and post play can be drawn. Freedman states that the lack of experimental research is fundamental in not being able to draw a clear link. He states that the demand factor, where the subject believes he has to react in a certain way and the ability to measure post play aggression are two factors which have thus far underlined the research in to video games and violent behaviour. These problems could be rectified by the increased proportion of studies, of by the drawing up of a new study method designed specifically for the examination of video games and not one which has been used to monitor other forms of media and post exposure behaviour. The existing research available on the topic of post play aggression is extremely limited with few pieces able to be seen as complete and giving a total answer to the questions answered. The idea that competitiveness within a game is equally to blame, as violent content needs to be explored as the arousal experienced from winning or losing a competition such as a sports simulation can increase the adrenaline within the body causing an outburst of violence (Fienberg 2002). Similarly the link needs to be addressed that not everyone who plays violent games will go out and kill people and so the link between characteristics innate to the individual are to blame for more severe violent acts and the video games at the moment are being lined up as scapegoats for individuals actions and more research needs to be conducted on the subject. Bibliography 1. Anderson, D.A. & Dill, K . E. (2000) Video games and aggressive thoughts, feelings, and behaviour in the laboratory and in life [online]. Washington: APA Journals. Available from http://www. apa. org/journals/psp/psp784772. html [Accessed 20/10/03]. 2. Funk, J. B. (2001) Children and violent video games: Are there high-risk players? [Online]. Chicago: Playing by the rules conference. Available from  http://culturalpolicy.uchicago.edu/

Bob Knowlton Essay

1. DESCRIPTION This case is about a work team that worked together effectively, bonded well and felt comfortable around each other. All until another person (Fester) came into the company who had more knowledge that the leader of the group (Knowlton), causing a form of intimidation causing Knowlton to resign, and the group to be without a leader. 2. DIAGNOSIS. The main problem in this case was the lack of confidence Knowlton developed due to a new member to the company who had more knowledge to bring to the table. Knowlton was impressed by Fester’s approach to the group- analyzed reports, defined the flaws in the group, and new ways to address things. In addition the group was uncomfortable with the amount of knowledge Fester obtained causing lack in work performance- not able to speak out their thoughts/opinion, act with hesitation, and less team meetings. Basically Fester interfered with their normal routine. THEORY: The theory behind all of this was Fester was supposed to be partnered up with Knowlton to get an ideal of his work. However, due to propinquity which Luthans describes as â€Å"individuals affiliate with one another because of partial or geographical proximity† Fester got involved by reviewing previous report, leading him to raise concerns and questions (2011). Furthermore, according to Newcomb’s balance theory of group formation, Fester and Knowlton did not have similar attitudes to common objects and goals of the group causing a failure to connect. Moreover, with Fester pointing out good ideas that would have actually helped the group, the group didn’t want to make that effort to try to take that new approach and was resistant to change. Luthans describes this as the punctuated equilibrium model, â€Å"groups form in a first phase in which a target or mission is set and then are not altered very easily due to a process called inertia, or systematic resistance to change† (2011). Lastly Knowlton demonstrated poor leadership skill by leaving the group rather than trying to stick it out. 4. PRESCRIPTION: Short term resolutions: Would be to find the group a new leader. Long term resolutions: Would be for Knowlton to realize his flaws as a leader. He has self-efficacy up until the point that someone obtains more knowledge. Knowlton needs to realize that there will always be someone who know more. Furthermore the group needs to learn to adapt to change and no how to step out of their comfort zones- change up their process, reach for more. 5. FALLOUT: For Knowlton, if doesn’t change his ways he will never be a successful leader and instead a failure (quitter) – A true leader does not back down or quit without a fight. Furthermore, if the group don’t’ realize that things are bound to change, then they too will never find an occupation that they are happy with- businesses are growing and change is part of it. References: Luthans, F., (2011).Advanced Organization Behavior MBA 633. McGraw-Hill Learning Solutions.

Bus Appendix

If I was to open a business I would open a banquet hall. Where I live they are really famous and threes a lot of them. I would love to do this business because everybody has parties all the time and It would benefit myself and family members from It. Entrepreneurs As the entrepreneur I would have to come up with enough money to locate a place to buy I wouldn't want to rent because it would be more profit having my own space, Plus I have to buy tables and chairs as well.I would have to contract people that know how to cook and find places I can buy the food at a cheaper price. I would also have to find a place I can rent or buy my own linen for the tables and chair covers. Music is a must also or the own customer can provide that. Managers I would hire a manager that can help me stay in the banquet hall while I gather all of the above things. She would be booking parties and explaining prices and what Is Included In the package Employees The employees can help me set up tables as well as the linens and at the party they will also serve as waiters.The cooks will have all the food ready for the event, and I burglary. What behaviors and attitudes should be cultivated in your organization? I know that behaviors and attitudes will appear in the workplace especially when the event is happening. Hopefully my cooks will finish the food for like 250 people so I know they will be stressed out. My waiters will have to serve fast enough in order for everyone to eat so I know they will be frustrated that customers will be asking for this or that. I know that I will be nervous and stress out that everything comes out right.

Financial Statement Analysis Research Paper Example | Topics and Well Written Essays - 3500 words

Financial Statement Analysis - Research Paper Example Being a government financed company, it was able to compete very strongly with du, since the telecom company used infrastructure which had been installed for a more than a decade .DU, however, under a powerful management has been able to overcome its competitor such that by the year 2011 du no longer felt the effect of the competitor due to its overwhelming growth. By the year 2011 the company was able to control more than 46% of the mobile industry. The following paper examines changes in the company performance through a financial analysis. The paper will analyze by a trend analysis from the year 2010 to the year 2011.From the analysis there are some major findings that have been gathered such as the company was able to increase its revenue by 25%- one of the largest growth in the MENA region. There was also very high market share of more than 46% by year 2011 (du, 2012). The liquidity and solvency ratios had gone up from the year 2010 to 2011; this showed that the companiesâ€℠¢ potential to pay short term debts had increased hence was able to run the business more smoothly. Other important findings shows an increase in companies net profit margin, gearing ratios and furthermore the company had been ranked the best in the social corporate responsibility, which is an evidence of companies improved performance. The following research is therefore very crucial to all investor who are willing to invest in profitable business. It is also beneficial to the company in order to understand areas of weakness, which need much attention in the coming years. Detailed information is based on the financial analysis covered in the paper. Introduction Emirates integrated telecommunication is a company in the telecommunication industry, which was formed and undertakes its operation in Dubai. The company, through its exclusive performance, became listed in the Dubai financial markets and was therefore authorized to trade under the name DU. The Company has become popular due to provision of the best product and services in the mobile industry such as the blackberry service and the low off peak rates for the international calls. The following report is intended to analyze the major aspects which has made du company grow in such a high rate, it will be based on the strength of the company and also the financial statement will be analyzed in order to predict the future performance of the business. The analysis can therefore be helpful to potential investors since all the important aspects will be covered. To date du company has shown a continuous growth and increase in value give that by the year 2011 they were able to serve d more than 46% of the UAE mobile market this is in accordance to the Telecommunications Regulatory Authority such performance can only be achieved by companies which have proper management and strategies and this is one of the strength of du company. The paper has been undertaken under several topic which will make it more elaborate and informative and these will include company profile, market position, company ownership, economic environment, financial position, financial analysis with reference to the industrial requirement, SWOT analysis and there after the conclusion. Company profile Emirates integrated Telecommunication Company, which is based in the EUA region was formed in the year 2007. The company was formed with the aim of providing telecommunication services. DU provided internet services and pay TV service on that particular year and in addition went further to provide the nationwide fixed telephone services by July 2007. By the fourth quarter of the year 2011 the company had acquired a total of 5.2 million mobile customers. The company is known for being the first introducers of the â€Å"

The Value of Digital Privacy in an Information Technology Age Research Paper - 3

The Value of Digital Privacy in an Information Technology Age - Research Paper Example It involves hacking individuals’ computers or accounts by sending e-mails to individuals’ accounts. These e-mails often get citizens to provide sensitive information. They are personal, crafty and deceitful messages that easily pass security protections. According to security software maker RSA, about one in every 300 emails in 2011 was a phish. Data cables are also used to access private information. Network cabling companies collect personal and non-personal information. Different cabling companies have different terms of use in regard to privacy. The companies, through their websites, collect information ranging from names, physical address, e-mail address, age, password and other information necessary to conduct business with these companies. This information may then be used to facilitate citizens’ use of web sites, to send information to citizens and to conduct business. Data protection is required to prevent improper collection of personal data and improper usage or disclosure of the same. Private data in the hands of criminals may be detrimental, while the same may be of great benefit in the hands of security agents. Access to private information may lead to crimes such as identity theft, fraud, defamation, slandering and discriminatory practices. Also, gaining access to confidential information increases the risks of such information being disclosed. This causes dissatisfaction and encourages mistrust in individuals. In America, identity theft has become increasingly common and it destroys an individual’s financial reputation. Invasion of personal privacy shows inefficiency on the government’s part and other organizations that keep citizens’ records. Access to private citizen information through computer applications has greatly facilitated investigations into financial crimes, drug crimes and sex crimes (Soghoian, 2011, 18-20). Therefore, law enforcers are able to track crimes across borders. Because

Leadership in Practice (MSC Business and management) Assignment

Leadership in Practice (MSC Business and management) - Assignment Example gled with the work and it had led to a situation where pace of work had become slower compared to what it was before the implementation of the system. The productivity of the organization had suffered as a result and the outcome was almost paradoxical. Lack of computer knowledge and miscommunication between departments were the chief factors that had led to the conflict. The employees became frustrated unable to complete their individual tasks let alone the organizational goals. The sales department was exceptionally late in uploading the reports which in turn delayed the marketing department in their course of action. The senior manager was baffled at the outcome and could not comprehend the way in which this impasse could be resolved. The individual departments blamed each other for the delay in work and this made the whole organization suffer. The subordinates started to blame the senior management and the working environment became healthy. I was working in the marketing department of Ledus Manufacturing. I believe that the leadership style was the management was the main reason that had led to this problem in the first place. The idea was a novel one as fast working could result in catering to a large number of clients and improved the profitability of the organization. I think the leadership style exhibited by the CEO of the company was essentially a transactional one which was based on a goal-reward based approach without addressing the internal dynamics of the problems (Northouse, 2012). The CEO had clearly mentioned the benefits that could be achieved if the goals could be met by the employees. This was mainly to motivate the employees and help them achieve their individual goals. The theories of leadership state that, in transactional leadership, the leader uses path goal framework to achieve organizational goals. In this case the classic problem was that clear directives were given to each of the employees by de fining their job roles but the inherent

Art in South Africa Research Paper Example | Topics and Well Written Essays - 2000 words

Art in South Africa - Research Paper Example From the early days of colonization by the Dutch, then the independence from the British, the apartheid era from 1949 to 1989 and the post apartheid era, art in South Africa has been hugely diversified in terms of subject and matter. The population in South Africa is hugely diverse when it comes to the issue of race. The leading races found in South Africa include Blacks, Whites, Indians and Coloured’s. The role of race in South African Art cannot be ignored as it has had a significant impact and resonates in Most of the South African artists work. An exhibition of South African artwork from the 19th century to modern popular art pieces will take place at University Gallery for students, faculty, and staff attending Indiana State University. The exhibition will run for one week in celebration of the South African Art Struggles during the apartheid period. The art exhibition will run daily for the seven days starting from 12pm to 5 pm and later on Guest artists from South Afric a will take to the podium and share their experiences on the history of art in South Africa. Objectives The history of South Africa has been told through many forms. However, art is one of the forms that captured the history of the country since Ancient times. Students in the university will have a better understanding of South Africa history in the eyes of different artists, through different races and lastly through different forms of art media. The history of art itself in South Africa is an intriguing one, and in holding the exhibition, cultural understanding of South Africans will be achieved. At the end of each exhibition and lectures, students and lectures will fill single cards to determine the impact on students. Context The audience that this exhibition target includes students and lecturers from different faculties at Indiana State University. The university population is composed of students from different cultural background. Knowledge on the different cultures is essen tial for each student and faculty individuals in the university. This will help in understanding other people’s culture while at the same time ensuring that there is cohesion in the University population. Students need to learn beyond their own culture and this art show will be  enable better understanding of   differences in other cultures. South Africa has a rich cultural background and those who wish to have future dealings in South Africa will find the exhibition particularly educative. Community Connections For the exhibition to run smoothly volunteers from the student body will be required to ensure that security and issues of mobilizing and ushering in guests are taken care of. The transportation of the artwork will also require students and other volunteers. The University Gallery will need to be cleaned daily.   Preparations for the lectures by the various guest artists has to be done. The help of the student community will be beneficial to ensure that the exhi bition is a success. Budget The exhibition will require funds to help transport various south African art pieces from Art galleries around the university. The galleries will also need some amount of money to be paid so that they can lend the paintings and other art pieces. This will be achieved by organizing fundraising events to help collect enough money. The South African consulate will also be approached to offer the sponsorship of

Do fewer guns in the population mean fewer homicides Research Paper

Do fewer guns in the population mean fewer homicides - Research Paper Example Therefore, to reduce homicide cases in their countries, some governments have considered banning gun ownership. Therefore, this shows that these governments believe that homicide is normally committed using guns only. The issue of guns and homicide has raised concerns in the previous years, and is still debated, especially when the USA recently undertook a move to ban gun ownership in the country. Nonetheless, considering the statistics from different countries about their gun ownership status and levels of homicide, it is clear that fewer guns in society does not mean fewer homicides. Homicide and murder are two different elements. Although both involve killing, their difference rests in the motivation behind the killing. While in murder, a person kills due to malicious motives, in homicide, the killer kills for no reason. There have been many incidences this year and in the past years, where people engage in mass shootings in schools, in movie theatres, and in places of worship. This is considered homicide, since the killer has no malicious motive when he or she shoots at the people and kills them. In the USA, such incidences are ones that motivated the government to consider proclaiming a gun ownership ban in the country, in order to prevent such incidences from occurring in the future (Beeghley, 2003). Generally, lawmakers have started getting interested in controlling amount of guns in the population after the incident at Newtons, believing that, the fewer the guns, the safer the population. However, it is important to understand the correlation between gun ownership and reduced homicide. This can be answered using various statistics showing the safety situation in different world countries, with regard to gun ownership. Homicide can be committed using a gun, or any other weapon capable of killing. However, it is easier to commit homicide using a gun. Therefore, if the number of guns in the population is reduced,

Ecocnomic Assingnment Essay Example | Topics and Well Written Essays - 1500 words

Ecocnomic Assingnment - Essay Example y interpret â€Å"economic growth† to mean a sustained increase in per capita output (income) accompanied by reduction in existing inequalities and economic betterment of the masses. As per Classical Economists, Capital accumulation is the core of economic development of a country. It is the main factor that helps economic growth of a country. Capital Accumulation (M.L. Seth 2003) is the outcome of savings. The profits earned by businessmen constitute the major source of savings of a community. Larger the profits, larger the savings of the community. The classical economists assumed that whatever was saved was invested. Larger the profits, larger the savings. Larger the savings, larger the investment. Larger the investment, higher the rate of growth of the economy. The rate of growth of the economy, thus, ultimately depended upon the level of profits. It is on account of this realization that classical economists looked upon profits as the pace-setters of economic growth. The development of technology is another important determinant of Economic Growth. It accelerates the process of growth in the economy. Classical economists were aware of the role of technology as a stimulant of economic growth. Classical thinkers like Adam Smith and David Ricardo also realized the importance of technological improvement. According to Karl Marx, the adoption of improved technology causes the displacement of labor, increasing unemployment, decline in consumption, fall in effective demand, reduction in profits and ultimately slows down the process of economic growth. Despite the adverse effect of improved technology, capitalists, according to Marx, continue to opt for it because: George Rosen defined the Capital-Output Ratio as â€Å"the relationship of investment in a given economy or industry for a given time period to the output of the economy or industry for a similar time period.† The Capital-Output Ratio, thus, determines the rate at which the output grows as a result of a

Describe your professional progress to this point as well as your Essay

Describe your professional progress to this point as well as your short-term and long-term career goals. How do you expect Fordham Business to benefit your future career needs - Essay Example Finance has always been my area of interest, and I think this is the right time for me to go further in this field as I have not only completed my graduation but I am also determined to establish my professional career as a skilled financial expert and accountant. My family’s professional background has shaped my overall personality, as well as my interest in finance and accounting. Both of my parents have been engaged in business and finance related work since my childhood. Therefore, I have had more exposure to the world of business than many of my peers. When I was little, I often heard from my parents some interesting terms related to business, such as import and export, finance, FDI, and so on. It kindled my curiosity and made me want to learn more, which in turn helped me shape my thoughts about my professional career, so I aimed to become a skilled accountant. Moving to New York City, the world center of business and finance, gave me a new perspective. I came to NYC in 2008, at a time when the world was battling the most severe financial and economic crisis. I asked myself, â€Å"Why does finance have such a strong power on economy? How is everything interconnected?† In search of answers and trying to make the best use of the many opportunities the city offers, I interned at the global headquarters of Ernst & Young during my high school summer vacation of 2010. The few weeks at its financial service department not only helped me understand the way different business verticals are connected, but also reaffirmed my determination to study finance and business management in college. With great interest in business and finance and with excellent academic performance, I was admitted to NYU Stern School of Business in 2011, majoring in both Finance and General Accounting. Through my four-year education at NYU Stern School of Business and internships at different

Aviation Safety Essay Example | Topics and Well Written Essays - 750 words

Aviation Safety - Essay Example However, various factors interfere with the required level of a pilot’s concentration. First, these pilots face irregular schedules from day to day. The schedules are also intensive in terms of the work involved, which makes it hard to get adequate time to relax their body and mind. Consequently, they succumb to strenuous physical and mental conditions, which hinder them from maintaining aviation safety. They, for example, may fail to get enough sleep, thus getting overwhelmed when flying the plane. This can cause the pilot to lose control of the plane, leading to an airplane crash. Fatigue, also poses a considerable threat to aviation safety. It minimizes the pilot’s ability to maintain normal functions, either mentally or physically. They tend to be short of strength, which leads to a mental dysfunction. The pilot, for example, fails to think clearly, as fatigue leads to loss of alertness, which forces the pilot to pose a safety threat (Ferguson & Nelson, 158-159). This relates to the ability of a pilot to perceive him, as well as the aircraft with respect to the changes in the environment. These changes in the environment could have the potential of causing a threat to the entire crew, hence the ability to detect the threat, and take appropriate measures matters greatly. A change in the weather conditions, for example, may pose a risk that needs immediate attention to avert the danger. A lack of situational awareness results in poor decision-making, thus hampering aviation safety. Factors that hinder pilots and their crew from maintaining a proper situational awareness include; stress, which could be physical, social or psychological. In addition, complacency because of being overconfident with the process can also lead to major accidents. Distractions, confusion, as well as ignorance of the established procedures can also be a major cause. In

ICT Meeting Special Needs Essay Example for Free

ICT Meeting Special Needs Essay Introduction In this report I will describe a wide range of technologies which Tony Mcnulty, who is disabled, with an evaluation of the extent to which these meet their needs. Tony is paralyzed so he can no longer use his hands and legs properly. Sometimes Tony cannot hear very well sometimes and has to have sentences repeated to him several times. Tony was formally an architect but he fell off a building site whilst on a job. He now gets his staff to go on sites and he draws the designs at home. Tony is cared for by his brother but is married with three children. Tony normally goes out with his friends to pubs and clubs with people with similar disabilities. Technology 1 Electronic Wheelchair An electronic wheelchair is a wheelchair which uses a battery (usually a gel cell or wet cell) that must be re-charged on a regular basis. These types of wheelchairs are significantly heavier than most manual wheelchairs because they must house both the battery weight and the weight of any additional adaptive equipment. Advantages The advantages of electronic wheelchairs are that they are powered by a battery which means less physical use of the body for those who find it hard to use their hands properly. Another advantage of electronic wheelchairs is that there is no need for someone to assist you can go by yourself. Another advantage is that it easier going uphill because you are not using up any of your energy. Disadvantages The disadvantages of electronic wheelchairs are that they cannot be folded like manual wheelchairs so this may be a problem in small houses. Another disadvantage is that the battery runs out and needs to be charged so you can not travel far without it needing a recharge. Personal Needs An electronic wheelchair meets Tonys personal needs because he can go out anywhere he wants to go without the need of assistance from anyone. He also goes out and does shopping if his carers are not at home. An electronic wheelchair meets Tonys personal needs because Tony has the chance to go out for fresh air for longer and more often because if Tony used a manual wheelchair he gets tired of moving it with his hands so would then have to go back home. Another personal use that Tony uses the wheelchair for is to go shopping, the wheelchair allows him to do this on his own, as it can lift to reach products on high shelves and it can also climb stairs, meaning that he can go shopping almost anywhere without being assisted by a family member or a friend to help him. But with his power wheelchair he goes out for a lot longer but he has to be back home before the battery runs out. Evaluation of how it meets his personal needs It can be found from the personal needs above that the Electronic wheelchair fairly effective at meeting Tonys needs. This is because Tony needs the wheelchair to be able to run for at least 6 or 7 hours at the time, and it can do this very easily, this is as the battery life of the electric wheelchair is reasonably long and it can allow Tony to stay on the move for long periods of time. Also because the frame of the Wheelchair is so strong, it allows him to do a lot of things. For example the wheelchair has the ability to climb stairs, and without the strong frame it would simply break apart under Tonys weight, so therefore the strong frame allows the technology to meet his needs even more effectively as it proves that it is dependable and will not crack under pressure. Electric wheelchair is mainly positive, however it has some problems, one being that because it is so heavy due to its metal frame, Tony finds it hard to travel with it meaning that he cant really go on holiday on hi s own or even fold it away when he is at home, although he never really does as he cant walk. This means that the electric wheelchair is not completely successful at meeting Tonys needs, but it is the best thing for it as other forms of wheelchair simply do not have enough functions to help Tony. Social Needs An electronic wheelchair meets Tonys social needs because he can take it to go out with his friends and family on outings. He also doesnt have to worry about the battery running out because his friends or family members push him home whenever this does happen. Electronic wheelchairs allow Tony to more free time because he is going out with his friends so he can get to the destination faster rather than pushing a manual wheelchair around and having to stop for quick breaks when he gets tired. He can also set other dates to go out on his days off. The electric wheelchair has quickly become an integral part of his social life as it simply has allowed him to do things he was not able to do before, such as going out for a drink or even going to go and watch a football match with his mates. As the Technology meets this need, it gives him the opportunity to go out with friends to bars and restaurants, which is his main social need. Evaluation of how it meets his Social needs The Electric wheelchair is almost perfect at meeting Tonys social needs as it has almost all the properties needed to meet his social needs. Due to its reasonably long battery life it allows him to successfully meet his social needs, such as going out for lengthy periods of time, giving him more time to enjoy himself. The electric wheelchair is one of his most helpful tools that help him conquer his disability, but even this technology has some problems. For example due to it being quite dangerous because it is vulnerable to faults, such as the brakes not working. Professional Needs Tony uses his electronic wheelchair in his professional life because he cant walk properly very much without falling so he takes his electronic wheelchair to work so he can look around the building site properly An electronic wheelchair meets Tonys professional needs because he can look around the building site properly without having to tell his staff to look around all of the time and make suggestions. The electric wheelchair is a vital part of Tonys workplace, in terms of mobility. As I have said earlier, Tony is an architect, and this involves a large number of tasks that are almost impossible for him. Especially the electric wheelchair, it allows him to perform the most crucial part of being an architect. It lets him get to sites on time and then move around the site so that he can keep on top of all his jobs and do it on his own, as the wheelchair allows him to move freely in and around his workplace. Another important need of Tony that he has at work is that he needs to be able to go up stairs to view sites which require climbing stairs so his wheelchair allows him to climb stairs as it has this function, meaning that he can get around work without having to get people to carry him up stairs. Evaluation of how it meets his professional needs Overall the technology is very effective at meeting Tonys professional needs. It gives him the opportunity to move around building sites freely as the wheelchair can get through the tightest spaces, meaning that is effective at meeting his need off moving around building sites effectively. Also because the battery life of the wheelchair is quite long it can get him through the average 9 to 5 day and even more as it is possible for the day to be delayed. Therefore the electric wheelchair helps Tony get through any un-suspected surprises that might come up at work. This makes the wheelchair very reliable as it is not only mobile but very reliable and Tony can almost always depend on it. Although the wheelchair is very good at meeting Tonys work needs, it lacks a few things, for example, if Tony had a worst job he would not be able to afford the wheelchair that he has and he might not be able to keep his job without it. Also because the wheelchair can be dangerous sometimes, he often ne eds the help of colleagues to help him out in certain situations, such as opening doors or getting down stairs. Technology 2 Braille Keyboard The Braille keyboard was designed to stop the development of Carpal Tunnel Syndrome, Cumulative Trauma Disorders, Repetitive Motion Syndrome, Repetitive Strain Disorders and Repetitive Stress Injuries, and other injuries. Your entire upper body and arms are relaxed as your wrists remain straight while you type. Advantages The advantages of a Braille keyboard are that it helps stop the development of many diseases which may save you lots of pain in the future. Disadvantages The main disadvantage of a Braille keyboard is that it costs more than a standard keyboard so this may be a problem for people that cant work. Personal Needs Tony uses his Braille keyboard in his free time when he is using his computer at home he mainly uses it to browse the internet. He also uses it to type letters to companies and spreadsheets for tax purposes. A Braille keyboard meets Tonys personal needs because he uses the internet on a daily basis. Although he can use a standard keyboard it puts lots of strain in his hands so he then has to stop. Another need it meets is that it allows him to use a computer that he can surf the internet and do any other things he may want to do. Also a Braille keyboard allows him to make notes and type letters to people through meaning that he no longer has to rely on a notepad and pen. Evaluation of how it meets his personal needs The Braille keyboard is very successful at meeting Tonys personal needs. This is because it allows him to do a lot of things he was unable to do before on his own, primarily communicating with people in spare time which he was unable to do before due to his disability. Also the fact that he no longer has to rely on people to help him around the house means that the Braille Keyboard does its job really well when he is actually spending time on the computer. The Braille keyboard is also very successful at meeting Tonys personal needs as he can connect it to his wheelchair and have it with him almost everywhere, meaning that not only can he be independent at home but also outside the home. Therefore he can use it like a laptop. Although the Braille keyboard seems to be great it has some setbacks. For example it is very expensive and Tony had to save every penny to get it, meaning that there was a chance he could not get the keyboard. This is because he has already had to invest in other expensive technologies to meet his needs such as the Electronic wheelchair. Professional Needs The Braille keyboard has eventually become the heart of Tonys workplace as it allows him to do his job in almost the same way as he used to do before he sustained his disability. The keyboard gives him the opportunity to go to building sites again and to continue his job as he used to, maybe not as fast as before and with a few mistakes but there is no doubt that slowly it allows him to get back to a normal architects organization. Being a architect also involves a lot of computer input and the Braille keyboard allows him to do it very easily so he can input as much information as he wants into any kinds of types of programs, such as typing letters in Microsoft Word or creating spreadsheets in Microsoft Excel. Evaluation of how it meets his professional needs The Braille keyboard is efficient at meeting Tonys work needs. It gives him the chance to once again have the same work life as he had before his accident by allowing him to do things that are important to his job that he could not do without it. For example with the keyboard he can still create designs which are required of him as an architect. Therefore this allows him to do his job even though he has a disability. Also because it can be connected to a computer it allows him to complete any computer input he may have at his office without the use of extra technologies such as a tracker ball mouse or a single fingered keyboard, meaning that it is very effective as it incorporates a few technologies in one. However the Braille keyboard sometimes has problems inputting information into a computer as he sometimes finds it hard to fully control his hands meaning that the Braille keyboard is not always fully successful at meeting Tonys work needs. Technology 3 Stair lift A stair lift is for people who cannot use their own feet to climb the stairs or for people who sometimes get dizzy whilst climbing the stairs. Advantages The advantages of stair lifts are that you can climb the stairs without being afraid that you will fall and you can climb the stairs any time of the day without the worry of possibly having to climb the stairs. Disadvantages The disadvantages of stair lifts are that most stair lifts are very expensive to buy and maintain. Another disadvantage is that if the lift stops working the person may not be able to climb the stairs until the lift is back working. Personal Needs Tony uses a stair lift personally as he has to climb the stairs to go to any of the rooms. He also has to have a shower upstairs so he uses the lift many times a day. Tony also has to use the lift to get to his bedroom when he is going to sleep. A stair lift meets Tonys personal needs because he uses the lift many times a day and cannot live in his own house without it. Tony has to use the lift every day and several times a day. Also the stair lift has allowed him to and from his own room as he can now use the stair lift without the fear of falling down the stairs. The stair lift can also be used by him to communicate with friends through email, as he has to climb the stairs to get to his computer. Evaluation of how it meets his personal needs The single finger keyboard is good at meeting at Tonys needs, this is as the stair lift is very easy to use and it takes little time to get used to operating it. This means that Tony learns how to use more and more technologies so if he bought another similar technology it would not be very hard for him to use as he can quickly learn the ins and outs of this easy to device. The stair lift is also very good at meeting Tonys personal needs as it is reasonably cheap and he doesnt have to spend large amounts of cash in order to be able to climb stairs, this allows him to save money for more essential things. Professional Needs Tony uses the stair lift for a number of important work needs. One of the most important was that the stair lift allowed him to get to his office on the second floor of his home, meaning that he could do his job again even though at a slower pace. Another need that it met was that he could transport documents whilst on the stair lift without needing someone to help him. Also with the help of the stair lift he can gain access to his computer which is also in his office so he can once again type letters to clients and business partners without having someone to do it for him, meaning that he can do most of the real important things that an architect has to do. Evaluation of how it meets his professional needs The stair lift is good at meeting his work needs as it allows him to do one of the most important architect tasks, which are computer designs. This means that his work life can go back to an almost normal state, as the stair lift is very good at helping him work through the disability and resuming a almost normal working life. Without the stair lift he would have had to move his office downstairs then he would have had to sacrifice one of the rooms downstairs to make way for his office. Due to the large amounts of work that have to be done in a architects office, the keyboard frequently has to be maintained as it is cheap parts and it can easily break, meaning that it could break at any moment, not letting Tony work until he gets a replacement or he has to wait for an engineer to fix it for him. Therefore the stair lift doesnt completely meet Tonys work needs.

The Suffering In The Christian Life Theology Religion Essay

The Suffering In The Christian Life Theology Religion Essay In 1 Corinthians 13 verses 1-3 we are told that, even if we were given to give all the possessions to feed the poor unless we love have love we are nothing and have gained nothing. Even if we give our bodies to be burned, its profits us nothing without love. Every area of service to others is sacrificial. It entails the use of money, time, energy and perhaps even the loosing of life itself. Paul was so motivated by love that he she could wish himself accursed for the sake of his fellow Israelites. Suffering in the Christian Life One of the most widespread ideas in our land today about the Christian suffering is that we should be able to change people by our activities. The thinking is apparently this if young people are given the right upbringing, in good homes, as members of the good church, then all will be well. They will grow up to be good people. And we must agree that a good upbringing is a tremendous start in life in dealing the suffering. But the problem with that idea of the Church activities is that often does not work out in practice. In spite of the entire fine teaching they have had, they have gone right off the rails in time of suffering and trails. Our Christian faith involves far more than the good church activities, however commendable those activities might be. The very different misunderstanding about Christianity faith, is that you can escape from the evil bias inside you which makes you break the rules and disregard Gods commandments, by retreating into a safe hiding place. I know what immediately springs to mind. Some think at once of the monks in their monasteries. Alright, I agree that monasteries were invented to try and escape from the moral pollution and temptations of the world. The heart of the problem is the problem of our hearts, your heart and my heart. And this why Paul writes, Be strong in the Lord, and his mighty power. You and I do need something else, we need a dynamic extra in our lives to face the suffering in our Christian life. The Reality of Suffering as the Christians Respond The letter to the Ephesians is like that. There is no need to try and guess what Paul means by Gods mighty power. If you read through the letter you will find Gods mighty power looking out at you from the words again and again. There are two extremes which you and I must avoid. On the other hand, there are people who say that to be a strong Christian, to be strong in the Lord; you must simply have a positive attitude to life. Then you will be strong in the Lord but that leaves out God completely. Plenty of people take that line. Many of them are fine people and live reasonably good lives. But god power does not feature in their living. They may be being strong but they are not being strong in the lord, and in his mighty power. If you have certain experience of the Holy Spirit, then you will find you can overcome all your problems. God will fight the battle for you. Just hand yourself over to him, and all will be well. The bible never tells us that life will be easy if we hand ourselv es over to God, or that all battles will be won without our exerting ourselves. How much is my strength, my will power, my effort, in me fighting wrong, and how much it is Gods might, in my fight against wrong? If we answer, the Lord Jesus Christ was both man and God. He was perfectly human, and yet truly divine. His two nature blended in such a way that those who spoke with Christ were speaking with a real man, yet those who came and knelt before him were kneeling before the Lord God. Christian in order to be strong in the Lord , have to realise that two natures are going to be at work in them. On the other hand we have to exert our human all our human power to resist evil and to follow Christ. On the other hand, we can only do this because the divine spirit is at work in us. The human and the divine blend together mysteriously in all we do when we are Christians. The Need for Perspective Paul commanded here to be stronger and to be stronger in the Lord. There is one more thing we must notice before we moved on to being equipped with the armour of God in time of suffering. If we are not growing spiritually stronger, then we must be dead spirituality. Stronger in Christ at home, work or at college, stronger in him at the church, stronger in him in your street. This will make stronger in our Christian faith when we face the suffering on this earth. This faith in our suffering will surely advance if more of us were growing stronger in the Lord, both in our activities within the church and in our living outside it. The people who know their God shall be strong and carry out great exploits. When you and I know God and remember that in order to understand what it means to be strong in the Lord we began in Ephesians 1, nothing the acts of God, Father, on and Holy Spirit, on our behalf, when we know our God, that we cannot help but be encouraged and so grow stronger in the Lord. The Lord encouragement is the great gift. In the dark days of the last war, when everything seemed lost, Churchill would speak on the radio, and the sound of his voice would put heart into the whole nation. Nothing has changed. The outlook was still desperate. But just Churchill speaking brought encouragement. How much more about God speaks those who know God shall be strong and do great exploits. We must grow stronger by feeding upon Christ. By exercising, that is, by constantly using his Holy Word. and by encouraging ourselves in God. That is how his mighty power will increase in us as we give him everything we have, holding nothing back. Paul is about to unfold to us the secret of victory in the battle against evil powers. Some churches think they have succeeded just by staying open for another year. But victory is when we face all Satan powers, and we are not bowed, but stand firm. To do that, we actually need more than only to be strong in the Lord, and his mighty power. We need protection because at our very strongest, you and I are weak. Satan knows all our weak points, even when we are strong. And even the strongest man and women needs to put on the whole armour of God. Think of many great Old Testament characters such as Abraham, Jacob, Moses, Samson, David, Elijah. At some point in their lives they all failed and fell, with consequent pain and suffering to themselves and many others. Every one of them, though they were truly might men. Suffering of Theology in the Church of Oprah Winfrey Ms Winfreys used of her Christian heritage in defining suffering. In one of her show time might be something of a false teaching. She said about suffering that her theology of self- help experts believes that suffering being beneficial. She turned the blacks church ethos into the exaltation of suffering itself into the face of suffering. According to her by making all experiences of suffering into occasion to improve oneself which she means that suffering can be a desirable experience. Her teachings suggest that strong women by their own will and of therapy transcend failure. As her teaching suggested that the people are the only themselves to blame for tier own misery Conclusion. The picture is of someone who is strong in the Lord, joyful, true and faithful to the saviour. There may be a strong Christian, but without the full armour of God, he is in mortal danger, for all his courage and joy in Christ. The bible warns us that the devil goes about like a roaring lion, ready to devour the unwary, unguarded Christian (1 Peter 5:8). Lovely Christian people serving Christ enthusiastically, but suddenly knocked on the back of the head with one swipe of the devils horny hand, and so sent reeling, crashing to the ground. Put on the full armour of God. Paul repeats it in verse13: Therefore put the full armour of God. Without it, we will most certainly fall. But with it, by Gods grace, we can stand firm. Gods will for us is that we should be more than conquerors, victorious in the fight so he may help us all. And here is perhaps the most encouraging truth of all. When we put the armour of God that is completely honesty, righteousness that is holy living, peace that is the testimony of changed lives. His great strength is with us as the attack begins and in this fight , he never leaves our side, but is always there. That is why we can be victorious and withstand in the evil day. That must be our aim to stand our ground , and after we have done all to stand. I personally believe that suffering in Christian living is important as it makes our own faith and walk closer with God. It just remind that someone there where we can trust where we can share our suffering as we going through. Suffering reminds us about the God own love, how he has gone through when he was on this earth. As the bible talks that those who follow Christ, has to suffer temporary then the reward is in heaven when we pass this earthy life. It just reminds our own life and even our own faith, how much we are closer to our saviour. I personally believe that the follower of Christ who are not suffering in this world should ask question within themselves are they really following Christ or just n name sake. Suffering bring the true glory to Christ as it reminds us about the love of Christ on the cross which he has paid for our sins.

Influence of External Factors on Business: Gym

Influence of External Factors on Business: Gym Introduction: World has become a global village and globalization has opened doors for people of different backgrounds and countries to come closer and interact with each other. As a consumer, our decisions are heavily influenced by socio-cultural factors. Therefore, to understand rationale behind consumers decisions related to any product or service, it is vital that we evaluate the external factors involved. Being a new student at University of New England, Australia I had the opportunity to use many facilities that SportUNE offer. With the establishment of University of New England (UNE) in 1938, SportUNE also became operational. Since its inception, it is open to not only to students studying in UNE, but also for community usage boosting an overall culture of wellbeing and staying active. SportUNE offers many facilities for students which includes state-of-the-art Gym, playing fields along with two multipurpose halls, a climbing wall, 25 meter heated indoor pool, multiple courts and a cafà © along with group fitness classes, health and wellbeing programs, personal trainers, and access to more than twenty sporting clubs from a variety of different sports. (SportUNE, 2017) Among various facilities that SportUNE offers, the facility that I choose for this assignment is the Gym and Synopsis for this decision-making is explained below. Main Body: In our lives there are many decisions that we take on daily basis whether it is the brand of milk we buy, model of a car, neighborhood we choose to live in, school our kids go to or holiday destination we choose. Decisions are an integral part of every humans life, which are influenced by various internal and external factors (Schiffman et, al., 2014, p: 24). For assignment 1, we will examine how these external factors namely culture, social class, reference groups and family that provides an input in a consumer decision-making. Decision-Making Process: The decision-making is a five-stage process which includes problem recognition, pre-purchase search, and evaluation of alternatives, purchase and post-purchase. (Schiffman et, al., 2014, p: 488) I along with my husband and two children moved to Australia from Pakistan when I got admission in UNE. We moved to Armidale before my coursework started. As my youngest child was born just before we relocated to Australia, I did not have enough time to exercise and return to my pre-pregnancy weight. Now with mounting pressure of managing home and studies with baby around, I had my hands full and was unable to take out time for my own self and I felt stress all the time. This situation gave rise to problem recognition stage. Living in Armidale, I searched online for different activities that can incorporate with my hectic routine. My search revealed that there are few fitness clubs in Armidale like Anytime fitness, Feelgood Gym, chilli gym, Mick Colleens Fitness Centre etc that offered various facilities. I searched all my options, visited their premises to evaluate all alternatives to shortlist which facility best suited my requirements. SportUNE attracted my attention the most because it was very close to my residence as all other facilities were concentrated in middle of city Centre. Also, as a student at UNE, I received 20% discount on 12-month membership (SportUNE, 2017). So I decided to purchase 12-month membership of SportUNE and arranged my daily routine in a way that I was able to take time out for myself in between my classes and home. I believe that it was the right decision I made of choosing SportUNE gym and happy with my post purchase. Next step is to understand how external factors influenced my decision making process of choosing SportUNE gym. Influence of External Factors: Influence of Family: Former Sociologists articulated that children learn basic consumption behaviour from their parents (Riesman and Roseborough, 1955). Brought up and raised in an extended family (Schiffman et, al, 2014p: 326), many family members played vital role as a stimulant to shape values and attitudes to lead a healthy lifestyle. Socialization of Family members: Parents play major role in shaping the consumer socialization of children where parents act as socialization agents. Through the perceptual and analytical stage (John, 1999), as a child I grew up observing my parents take decisions and follow a healthy lifestyle. I used to accompany my mother to the gym and shadowed her exercise routines followed by healthy eating habits developed my positive attitude towards achieving physical fitness. (Schiffman, 2014d, p: 328) Family Life cycle: As an adult and passing through the parenthood stage engaging in primary school phase of traditional family lifecycle (Schiffman, 2014d, p: 335), it is difficult to manage time with two kids for ones own self. Juggling time between kids school, day care, karate classes, house chores and studies is a difficult job and results in over exhaustion and stress. SportUNE offers free crà ¨che service (SportUNE crà ¨che, 2017) for young children so I was able to enjoy my workout routines without worrying about finding a babysitter for my baby. Also, added incentive that service is free of cost so it was not added burden financially. Dynamics of Husband-wife decision-making: Multiple decisions in our household are influenced by the husband-wife decision-making dynamics. Generally as husband and wife, as identified by (Sciffman et, al., 2014, p: 345) we took syncretic/ joint decisions when choosing our childs primary school, deciding holiday but in-case of deciding whether SportUNE, facility, it was an autonomic decision (Schiffman et, al., 2014, p: 345) as I became the decider, by taking a gym membership, I became buyer and by going to the gym regularly to exercise made me the user of the facility (Schiffman et, al (2014, p: 342). Reference Group: Bearden and Etzel (1982) identified that the products and brands nominated by the individuals can be subjective to their reference groups. According to (Sciffman et, al., 2014, p: 289), reference groups classifies different individuals in consumers life as role model for their attitudes and behavior. Staying happy, healthy, active and confident is the attitude that was religiously practiced in my family throughout my life becoming normative reference group in my decision. When I visited SportUNE gym, I noticed that there were many women using gym with their little kids being taken care of in Crà ¨che, I felt association with them because of similar parenthood stage. So they acted as an associative reference group. (Sciffman et, al., 2014, p: 290). Jillian Michaels, a successful American personal trainer acted as an Aspirational reference group (Sciffman et, al., 2014, p: 290), for my decision to join gym because I grew up watching her Television program The Biggest Looser which inspired me to develop healthy lifestyle and stay in shape. Similarly fitness trainers and experts like Emily Skye, Kristy Welsh and Bob Harper, are few of the notable people who acted as an Aspirational reference in my decision to join gym and get in shape. Few of my friends who are already studying in UNE, Armadale and are regular user of SportUNE gym facility put great confidence in the gym environment, friendly and helpful trainers, up to date gym equipment and awesome gym environment became the opinion leaders (Sciffman et, al., 2014, p: 295) making me an opinion receiver (Sciffman et, al., 2014, p: 295)in my assignment. Social Class According to latest survey conducted by ANU Centre for Social research and Methods, 19th ANU Polls (ANUpoll, 2015), Dr Jill Sheppard Dr Nicholas Biddle identified that 92% of the Australians identified themselves as middle class or working class with 52% identified as middle class and 40% as working class. There are multiple factors that work as a catalyst for identifying different social class categories one belongs to depending upon objective measures of social class. These variables are occupation, income and education. My husband and I both work in managerial roles and our accumulated income is higher than 100,000 per annum, which categorizes my family in an established middle class category, which according to the survey conducted by BBC concludes 25% of the estimated population (Dr Jill Sheppard Dr Nicholas Biddle, 2015). As a middle-class household, I consider myself as a non-affluent consumer (Schiffman et, al, 2014, p:380) considers Gym as a disposable income. Culture: Culture is nurtured from the early age where family teaches acceptable behavior and values to children. Parents spread it through traditions, bedtime stories, customs, religious festivities and customs. Culture defines who we are, what we believe in and how we spend our lives. We learn what is acceptable in society and how to behave though values that are instigated either at home or through informal learning (Schiffman et, al., 2014). When I moved to Australia from Pakistan, I encountered big cultural gap. It was pertinent that I learn Australian culture through Acculturation (Schiffman et, al., 2014, p: 398) to settle and enjoy the lifestyle I wish for myself and my family. I decided to join SportUNE gym with core values of achievement, stimulation and conformity (Schiffman et, al., 2014, p: 411-414) was achieving my desired goal of losing weight, state of art facilities and fitness classes as stimulation for change and conformity to myself for respecting my body. Ethnic Subculture: When I bought SportUNE membership, my husband gifted me with new pair of Nike Sneakers to motivate and encourage me. This gifting behavior (Schiffman et, al., 2014, p: 436) is commonly practiced in Southeast Asian culture where every occasion is celebrated. Age Subculture: As part of generation Y cohort, multiple things attracted my attention when I visited Gym for evaluation of alternatives. All the cardio equipment is technologically advance with touch screen displays and personal entertainment, free gym accreditation service along with friendly and helpful staff (SportUNE, facilities, 2017). Relationship between External Factors and Decision-making Process: In given assignment, parenthood stage of family lifecycle, aspirational reference groups, social core values and being a generation Y member provided sufficient influence to initiate process in decision-making model. Conclusion: Following the above discussion, I have concluded that external factors like family, culture and subculture, social class, reference groups and opinion leaders all play important role in providing information to consumer to recognize the need for a change. These all factors are either directly or indirectly inter-related e.g. family members act as reference groups, which can be associative or dissociative in nature. Culture acts as a cornerstone in shaping values and beliefs of an individual that influences the family decision-making.

The Need For Universal Health Care Essay -- Medicine Medical Essays Ar

The Need For Universal Health Care Like many college students I have to pinch pennies to make it through school. Every last penny counts when budgeting my monetary supply. As a result of this I have found that I do not have enough to spare to pay for health insurance. Unlike most college students I am over the age of 23 and thus not covered by my parents insurance. Since I am only employed part time I am also not able to obtain it from work. This puts me in the company of the more than 42 million Americans who do not have health insurance. It is past time that the United States join the rest of the industrialized countries that have already decided to provide their citizens with health care. I believe a single payer health care system is necessary. A national health care system would provide a number of benefits. To begin with, it would cut the overall costs of health care. Secondly it would actually decrease bureaucracy by removing the many layers of insurance paper work patients and physicians are forced to go throu gh in our current system. Finally it would increase life expectancy by allowing more money conscious Americans to receive adequate prevention instead of waiting until an illness becomes worse. All of these reasons point towards a national health care program as being the solution we need. Some opponents of single payer sytems, mostly financed by insurance companies that stand to lose billions from such a plan, point to some of the other countries that have enacted such plans as an advisory against our following suit. However they fail to take into account some of the methods unique to those countries and overstate some of the problems while ignoring our own. Single payer health programs are set up so that all... ... that we, as a nation that considers ourselves civilized can make to ensure the health and safety of our populace. Works Cited Canham-Clyne, John, Woolhandler, Steffie, and Himmelstein, David. The Rational Option. For A National Health Program. Stony Creek, Connecticut: The Pamphleteers Press, 1995 Fisk, Milton. Toward a Healthy Society The Morality and Politics of American Health Care Reform. Lawrence Kansas: University Press of Kansas, 2000 Kuttner, Robert. ?The Efficiency of Universal Health Care.? Boston Globe. 12 February 2000. http://www.globe.com/dailyglobe2/044/oped/The_efficiency_of_ universal_health_careP.shtml Sheils, John F. and Haught, Randall A. Analysis of the Costs and Impact of Universal Health Care Models for the State of Maryland: The Single-Payer and Multi-Payer Models. 2 May 2000. http://www.healthcareforall.com/summary.html

Essay --

Cindy Christensen CCR092021 19, November 2013 Analysis 4 Argumentative Has Child Behavior Gotten Better or Worse In the Years? than it was years ago? My argument is that child behavior has worsened over the years. Through my research I’ve learned that there are many causes such as, parents that do not make time for their children because, they hold down two jobs. Children raised in poverty increases their involvement in crime. Kid’s manners are no longer here to exist. They also getting away with lying, stealing and fighting. Another cause is children today have too many options, such as television and video games, drugs and less parent supervision. Children are not as well behaved as they used to be. Children are not well behaved because, they are being raised by single parent or both parents carry jobs. â€Å"Research does shows that growing up in poverty, especially sustained poverty and extreme hardship during early childhood, increases the risk of later involvement in crime†(U.S. Census Bureau figures). Children that do not have their parent’s home to give them the attention they need will cause, kids to act out for example, kids will get into trouble at school or at a friend’s place and in up in a detention center or to jail. I think a lot of parents today do not realize how they affect their children, because if they did, kids would be better behaved. There would be less kids ending up in detention centers and less crime. Kids are not as well-mannered today due to parent’s lack of time. In the past one parent would work and the other would stay at home and spend time with his or her children. I’ve seen some of my friend’s homes and even their bedrooms and they are destroyed. Therefore the parent was too busy working or talk... ...nts would get more respect from their children as well. Parents have too much going on and let their work life or friend’s, problems and drama in their lives effect how they treat or teach their child. Unfortunately that means more bad behavior in the future and can lead to more crimes and drugs. A child will do anything to get attention and regrettably, it will be bad attention. Work Cited Healthychildren.org:Http://www.healthychildren.org/english/familylife/workplay/pages/working-parents.as Date 7/9/2013 Web 11/10/2013 Harvard Health letter: Harvard Health Publisher Database Date Oct 2010. Web 11/10/2013 Will Child Poverty raise crime rate? Http://www.politico.com/news/stones/1110/45527.html Date 11/23/2010 Web. 11/10/2013 Spiteri, Ylenia Galea, Elizabeth M. Psychology Research Progress: Psychology of Neglect, Publisher Nova Science Publishers, Inc. 2012 Print.

Is fast food consumption really not as advantageous to one’s health as consuming home cooked meals?

The problem that is trying to be resolved is fast food better than home cooked meals. Both fast food and home cooked meals are good things to eat. Fast food is good because it’s easier than going home making food from scratch but the negative thing about it is you have to pay every time you want something to eat. Home cook food is better because you can spend money on the ingredients you need to make the food, keep it and make it again anytime you want Home cooked meals can be made from fresh ingredients such as vegetables and fruits.They also do not have as much sodium and fat as fast food meals. They are more nutritional and don't have as many calories and saturated fat than fast food meals. They may take longer to prepare than fast food, but they are healthier and better tasting. The consequences of eating these foods include higher cholesterol, higher blood pressure, diabetes, heart disease and obesity. Additionally, fast food doesn’t provide basic of balanced nutri tion. It lacks essential vitamins and mineral, fiber, and antioxidants.Another health factor is that eating fast food in large amounts creates poison in the body. Introduction Most people are saying that Home cooked meals are generally considered healthier than fast food. This is because fast food meals typically contain high levels of calories, saturated fat, sugar and salt. People continue to eat fast food because it’s faster and don’t always have time to cook as soon as they get home.Possibly the advantage of home cooked meals over fast food is its cheaper cost but the reason might be because home cooked meals  generally take more time to prepare and require you to have cooking skills. On the other hand, the taste of home cooked meals is generally better, because you are able to select fresh and any type of ingredients you feel will make the meal good. Home cooked meals are different from fast food meals in terms of serving size and overall nutritional value. Afte r reviewing a article it said that ‘A typical fast food burger uses a combination of ground beef, bread and condiments that ends up having about 71 cal/oz for a sandwich that is about 3. 5 oz.It is possible to make home cooked burgers healthier by using lean ground beef and wheat bread as well as healthy condiments. If you choose your ingredients carefully, it is possible to make a home cooked burger that only has about 67 cal/oz for a 4. 5 oz sandwich. ’ Methodology The participants that will be studied are teens from ages 13-19. The way the research will be studied is on the benefits of fast food versus home cooked meals. The gender will be both male and females that have their experiences from cooking at home and eating fast food.The nationality would be all kind, not just base on one area of a specific nationality. The ethnicities that will be studied are Latinos, Samoans, African Americans, Filipinos, Asians and Hispanics. There is more than one way of collecting d ata. A way of collecting data will be doing surveys on teens that eat fast food and eat home cooked meals. Another way of collecting data to help my research will be using website, magazines and books that have any information on fast food and home cooked meals.Also watching videos and food network TV shows that show you on how to cook food will be a big help to my research. The area that my information will be collected and interviewing teens will be in the city of Carson. Surveying and interviewing teens and adults is the most effective way to collect data because one will hear from different points of view and opinions instead of from just one perspective. This is helpful because more than one source will be utilized in an effort to gain relevant information.This way of researching is effective because one can get a lot of information and it makes it a lot easier to understand the subject of the research. After receiving such feedback one wouldn’t really need to use the in ternet but it can help save time from completing the surveys. Results The purpose of collecting the research was to see if fast food was better than home cooked meals. One conclusion that can be drawn from the administering of such research is that of the 50 people surveyed, 25 people preferred home cooked meals and the remaining 25 preferred fast food.Survey results also indicated that the nutritional value associated with the two types of meals, fast food and home cooked, was almost near irrelevant as far as being a factor in their decision of what to consume. Therefore, the health benefits of one over the other were only a matter of importance to a select few, ten percent exactly. A second conclusion can be deduced from the interviews that were conducted. There were ten interviews that were conducted and the information gathered from those interviews was advantageous in deciphering whether or not fast food is of health benefit when compared to that of home cooked meals.The result s of those interviews distinctly indicated that ninety percent of those interviewee candidates felt home cooked meals had more health benefits to offer than fast food meals. Hence consuming home cooked meals would be advised for those who wish for a healthier alternative to fast food and are seeking health benefits. Such benefits include lower cholesterol, lower probability of heart problems, and diabetes. A third conclusion drawn from the collecting of the data noted above is that home cooked meals offer more nutrients and thus have higher nutritional value than fast food meals.Home cooked meals have higher nutritional value generally because one can select the ingredients that go within the meal(s). Fast food meals come with pre-designated nutrients and most of which are high in sodium and the disadvantageous fats. Therefore, one has no control over what ingredients go in their selected meal. Even though many fast food establishments now offer healthier alternatives it is still no t enough to outweigh those that stem from home cooked meals, at least according to the data gathered from this study. DiscussionThe new solution about this whole research would be to stop eating fast food so much and eat at home a lot more because its more healthier than what fast food produce. Its ok to eat fast food when you need to but if its not mandatory you shouldn’t take risk at destroying the body. Eating fast food is better nutrition and people wouldn’t have so much problem about what there body size weight. Cooking itself is a relaxing activity. It can be a great way to settle down from a stressful workday and bring family together. Kids can help set up the table or help prepare the food.Cooking on the grill also bring family and friends together over the summer, Christmas and thanksgiving. Conclusion Eating home cook meals is the best way to eat healthier than fast food. Not all fast food is bad for everybody. One can manage a healthy diet even if one choose to eat fast food sometimes. By not ordering the biggest sizes, drinking water, choosing items that are grilled or baked, manage are more likely to keep one body healthy. Everybody eats fast food and home cook meals but more people eat home cook meals because of the costs and what people can get out of it.

Marketing Research on a Wig Store in Vienna

1. Executive summary †¢ Marketing Problem Introduce a new wig distributor to the Viennese market. †¢ Purpose of Research Project The purpose of the research is to find out if there is potential growth for a wig business in Vienna, and what kind of wigs are the most demanded. †¢ Method Primary research will be focused on understanding the needs and wishes of our major target group- religious Jewish women, secondary research will be focused on our positioning against competitors on the Viennese market. Qualitative Research The purpose of the qualitative research is to collect, analyze and interpret data by focus groups, which also include samples from wig collection to figure out the preferences of our main target group. †¢ Quantitative Research In our quantitative research the main aspect of consideration was the questionnaire that we distributed in main community centers (Beit- Halevi, Jewish Heritage Centre of Lauder Business School, Sephardic Centre and Main Syn agogue of Vienna). †¢ Qualitative analysis This topic is mainly about analysis of the focus group and finding out the results from it, analyzing them. Quantitative data analysis conclusion 6 With the result of our questionnaire and the comparisons with other data, we were able to reach precise results. †¢ Final analysis and results After all the collected data and its results, we have managed to find out the result of our research. †¢ Conclusion and recommendations Here we make recommendations and a final conclusion on the wig demand in Vienna, preferences of our main target group, how should our service look like and the growth potential of wig business industry in Europe in the role of new distributors. Appendix A – Questionnaire This appendix has the complete questionnaire, which our respondents answered. †¢ Appendix B – Questionnaire in Hebrew This appendix has the Hebrew questionnaire, which our respondents answered. 2. Statement of research pu rpose and objective 2. 1. Marketing problem 2. 1. 1. Marketing research Problem: The purpose of this marketing research project is to find out whether the wig business has any growth potential in Vienna. We would like to find out who could be our immediate customers and who could be our potential customers.We are looking to see if we currently have any competition in this industry in Vienna and what are the chances of there being further competition in the future. Additionally, we will try to figure out what is the market price for the 7 wig industry and adjust our products to the market price. We aim to study and understand how to make marketing research for the potential growth of the wig industry in Vienna. 2. 1. 2. Marketing decision Problem: For our marketing research project, we want to unravel the question of whether or not the wig industry has any growth potential in Vienna, Austria.This question will require us to answer more than one marketing question regarding this dilem ma. Firstly, according to the current state of our research we do not have any specific knowledge/information regarding the demand for wigs in Vienna, Austria, amongst different groups of customers. Secondly, we do not have concrete knowledge regarding our possible competitors in the wig market. In addition to that, as of the current situation we do not have any specific targets for the prices we would like to charge for our wigs and the preferences of our main target group. . 2. Purpose of research project In China there is a manufacturer of wigs called ‘Sarah Wigs’, and we would like to be its distributors in Europe. Our first milestone is Vienna, Austria. We want to conduct an exploratory research first of all in order to know the potential growth of the wig business in Vienna, Austria and then in case we get positive results- we will be able to open up a chain of wig store all over Europe and get profits from this business.Research Questions we will have to answer : †¢ †¢ †¢ How large scaled is market and demand for our product? Who are our potential customers? How large is demand on our product in Vienna? How can we find out there age, gender, respect of income and their willingness to pay for our product? 8 †¢ †¢ †¢ †¢ †¢ What are the prices we should be charging for our wigs? Will it be profitable for us? What are the main types of wigs preferred by Jewish religious women living in Austria? How should our service look like? What could be the potential demand for wigs in the future?Who are our competitors in a given market and how can we predict the level of sales we should expect over the next five years? 9 3. Research design and methodology 3. 1. Secondary research Before conducting primary research we needed to conduct secondary research. We divided secondary research into three parts. First we would gather information from the internet (from blogs, web-sites, discussions) and try to analyze general priorities, characteristics and values of Kosher wigs’ consumers who are married orthodox Jewish women.We knew it would be a great challenge to find out precise and accurate information about the demand and uses amongst married orthodox Jewish women who are also Viennese residents from the worldwide web, but still we knew that the information even if not 100% accurate and even though not going into much detail would be helpful for us to see what the demand for kosher wigs in Vienna is. We needed to have enough knowledge about kosher wigs’ consumers as well as about the rules and obligations according to the Jewish Halakha law.We found out that the Halakha law is the same for every married Orthodox Jewish woman, no matter of her place of residence, to cover one’s hair after getting married. Only after finding out some general information we would narrow our research and specifically focus on consumer behavior in kosher wigs’ market in Vienna. We would lik e to gather information from already existing wig companies located in Vienna. However, once again because the field of research is very narrow we had to research a lot and at the same time be very specific and accurate on what our research target was.For this reason we decided to contact Jon Renau an international wig company located in Vienna which provides kosher wigs/Sheitel with Kosher certification under the Bedatz Hecksher from the Bais Din of Rabbi Gross in Eretz Yisroel. Our third step would be to conduct an experimental research in a given wig company and observe the natural consumer behavior during natural circumstances. Our main research 10 question was to find out the current demand for kosher wigs in Vienna, Austria at present.We also wanted to find out the characteristics of the most desired and purchased wigs (paying a close attention to quality, length, and type amongst other things). We further wanted to find out what is the average price consumers are willing to p ay for kosher wigs. The main advantage of this kind of secondary research was that we would be able to gain reliable data from an already existing company and we would be able to use this data figures to plan for the future when it comes to our company. First as planned we gathered information from internet web-sites and blogs about Kosher wigs.We wanted first to find out what is the primary concern for a married orthodox Jewish woman wearing a wig. As we found out the main concern for consumers is to have the certified proof that the wigs are manufactured under rabbinic supervision according to Halakha law and that the wigs do not contain any Indian hair in them. We also wanted to find out the general attitude of a married orthodox Jewish woman towards wigs and correspondingly her willingness to pay for it. As we found out Jewish women don’t find wigs as a luxury but as a requirement and obligation required by the Jewish religion.For this reason Jewish women don’t fin d wigs as a luxury but as a pure obligation and requirement to properly observe their religion. For this reason their average willingness to pay for natural wigs is high and on average ranges from 900-1200 Euros. After secondary research would be gathered from the internet we decided to conduct secondary research from real businesses, from an already experienced wig company located in Vienna which specifically focuses on providing kosher wigs to married orthodox Jewish women living in Vienna. Taking into consideration all these facts we chose the Jon Renau company.Jon Renau is a family owned business that has become an international leading manufacturer of wigs, hairpieces, hair additions and hair extensions. We visited one of the 11 main representative offices of Jon Renau, which is located in Vienna. We contacted Andrew, the store manager, through his Rabbi- Rabbi Wolf and asked the following questions: 1. What percentages of your total sales are the sales of kosher wigs? Andrew t old us the following: â€Å"When we were opening representative office in Vienna we thought that demand for specifically Kosher Wigs wouldn’t be high taking consideration the small population of Jewish married women in Vienna.However nowadays according to our analysis on average 200-300 wigs are sold monthly to people living in Vienna out of which up to 30 are Kosher wigs. On Average it’s 10 % of our income and considering the small population demand turns out to be high. † 2. What the mostly desired characteristics of the purchased wigs are? Andrew said that it is very hard to answer this question because even in this narrow field taste is very different. However, he said that 60% of women purchasing kosher wigs prefer European natural hair, and the favorite colors are black and brown. 3.What is the average price a married orthodox Jewish woman is willing to pay for a wig? According to their statistics on average women are willing to pay 800 Euros and more, dep ending on the type of hair used, length, color and where the wig was manufactured. 3. 2. Qualitative research – focus group 3. 1. 1. General We conducted one focus group to collect our qualitative research data. There were eight women who attended and took part in the focus group. Our focus group was recorded and consisted of a number of open-ended questions. 3. 1. 1. 1. Group selection The selection of our members was based on the following criterion: 12 †¢ †¢Gender, they all had to be women Age, we wanted to have a wide range of ages. Anything from 18 years old to 75 years old. †¢ †¢ †¢ Religion, they all had to be orthodox Jews City of residence, they all had to be Viennese residence English speakers, as we will conduct the focus group in English thus all participants have to speak English. 3. 1. 2. Place Due to a lack of budget, we had to be quite strict with our expenditure costs and thus decided to limit the cost expenditures for the conduction of the focus group to an amount of no more than â‚ ¬500. This meant that we could spend up to â‚ ¬200 on a place to hold the event of the focus group.Knowing that all the women who would attend the focus group would be married orthodox Jewish women, we had to choose a modest (not too fancy) place where we could provide kosher refreshments. Hence, we conducted the focus group in the Lauder Business School Mensa, where we provided light refreshments and soft drinks. 3. 1. 2. 1. Asked questions The majority of the questions asked were open-ended questions. This will allow our participants to voice their opinion and have discussions with us and the other members participating. We will be asking the following question during our focus group. 1.Tell us a little bit about yourself? 2. How many wigs do you own and how often do you wear them? 3. What is your preferred color of a wig? Why is it preferred? 4. What do you consider a good quality wig and what types of hair do you like for your wig? 13 5. Where do you usually purchase a wig, and why? 6. What is the average price you are paying for a wig and what influences your decision? 7. Will the fact that the company is donating 10% of its revenues to a charitable organization influence your purchasing decision? 8. Which wig from our samples did you like the most, and which the least. Explain why? 9.Will you consider buying a wig from us- ‘Sarah Wigs’ in the future, and if so how much would you pay for this. 3. 3. Sampling plan In the beginning of the project we faced a decision upon what sampling methods to use. We decided to use cluster sampling (probability samples) for our questionnaire and convenience sampling (nonprobability samples) for our focus group. Cluster sampling: this type of sampling first divides the targeted population into subpopulations. We took our Viennese Jewish population and divided it into three subpopulations where we were mostly likely to encounter orthodox Jewish married w omen.We divided our population into the following subpopulations: †¢ †¢ Jewish ethno groups – according to synagogues Jewish schools in Vienna – where mothers pick their children up Convenience sampling: this form of sampling obtains a sample from convenient elements. This means that participants are selected because they fit the criterion of those people who we seek to obtain information from. We used this form of sampling for our focus group and approached the women in places where we know they are most likely to be orthodox Jewish married women. 14 3. 4.Data collection instrument To answer the main questions we had in our project proposal plan we came up with a questionnaire and a list of questions for our focus group. These questions had to answer our four main questions from the proposal but even more so in further depth. Our four main questions in the project proposal were as follows: 1. Who are our potential customers? 2. What is the current demand for wigs in Vienna, Austria? 3. What are the prices we should be charging for our wigs? 4. What could be the potential demand for our wigs in the future?We conducted a questionnaire to answer these questions in more depth and detail. The purpose of the questionnaire was to answer the following questions: 1. Do you live in Vienna? This will answer our questions about roughly how many customer we will have in Vienna, as we will open our store in Vienna. 2. What is your age? This will be helpful for our general information about our potential customer. 3. Which ethno religious group do you belong to? This will answer our question about what ethno groups are residing in Vienna and if these ethno groups are the ones who pay much emphasis to the wig wearing Halakha law. . Which movement do you belong to? This will answer our question about what streams of Judaism do those potential customer who are residing in Vienna belong to and if these Jewish streams are the ones who pay much emphasis to the wig wearing Halakha law. 5. Have you ever used a wig? 15 6. Why not? These two questions above will allow us to see if this individual is a potential customer for us. 7. Do you own a wig? 8. Why not? These two questions above will allow us to know which individuals are potential clients and which are not. 9. How many wigs do you own?This will allow us to have a rough estimate of what the demand for wigs will be. 10. How often do you purchase a new wig? Here we will answer our question of what is the frequency in which these women purchase new wigs. 11. How often do you use wigs? Here we will be able to see who will be a more frequent customer and who will be an occasional customer, as a woman who will tell us that she uses her wig on a daily basis is one who is likely to purchase new wigs more frequently, whilst a woman who tells us that she rarely uses her wigs is one that is less likely to be a frequent potential customer of ours. 2. What color of wig do you prefer? This will answer our question regarding the preferences in the colors of wigs that our potential customers will have. We will be able to know what colors are most favorable amongst our potential customer group and thus assist us in knowing what products we should supply and more or less in what quantities. 13. What type of hair do you prefer? 16 Likewise, this will answer our question regarding the preferences in the type of hair for the wigs that our potential customers will want.We will be able to know what hair type is most favorable amongst our potential customer group and thus assist us in knowing what hair type wigs we should supply and more or less in what quantities. 14. What types of wigs do you mostly own? This question will once more give us further in-depth regarding the preferences of the types and styles of wigs that our potential customers like the most and will assist us in knowing what wigs we should supply at our store, once opened. 15. What is an average price of your curr ently owned wigs? ( in â‚ ¬) This question will allow us to know the average price we should charge for our average wig. 6. What is your net family annual income( in â‚ ¬) This will further give us insight about the abilities of our potential customers. We will be able to see roughly what socioeconomic group we are dealing with and thus adjust the products we supply accordingly. 17. Where did you buy these wigs? This question will allow us to see who our main competitors are which will allow us to further investigate and after investigation plan a means to provide our potential customers greater satisfaction than they currently get from our competitors. 18. Have you ever heard of our company?This question will allow us to see how many of the potential customers know about us and about the service we plan on providing. It will allow us to see how much marketing we need to do, where and to whom. 19. Where did you hear about it? 17 This will allow us to see in which places we are already known and in which places we are not yet known. 20. Will the fact that a company is donating tithe from every sold wig influence your purchasing decision? This question will answer a few matters of interest that we have in finding out. †¢ Firstly, it will give us further in-depth into how we need to conduct our marketing campaign. Secondly, it will allow us to promote ourselves to our potential customers and future potential customers by creating an image of our company, as a company who does charitable work and so on and so forth. 21. What would you expect from your new wig? This will answer our question of what are the main expectations our potential customers have from purchasing a wig and thus allow us to meet these criterions. The purpose of the focus group was to answer the following questions: 1. Tell us a little bit about yourself? Find out a bit more about our potential customers; get some more insight to their personal life, religious life, etc.Get insight in to what ethno religious group do they belong, what religious stream do they fellow and so on and so forth. This will answer our question about what ethno groups are residing in Vienna and if these ethno groups are the ones who pay much emphasis to the wig wearing Halakha law. 2. How many wigs do you own and how often do you wear them? Here we will be able to see who will be a more frequent customer and who will be an occasional customer, as a woman who will tell us that she uses her wig on a daily basis is one who is likely to purchase new wigs more frequently, whilst a woman who tells us that 8 she rarely uses her wigs is one that is less likely to be a frequent potential customer of ours. (We acknowledge the fact that different ethno religious groups have different frequency usage, part of the time they may wear a wig and part of the time they may use headgears) With regards to the part of the question concerning the quantity of wigs they own, this will allow us to have a rough es timate of what the demand for wigs will be. We will also be able to see the frequency in which these women purchase new wigs. 3. What is your preferred color of a wig?Why is it preferred? This will answer our question regarding the preferences in the colors of wigs that our potential customers have. We will also be able to generate information about underlying reasons of the preferences of our main target group. This will assist us in knowing what products we should supply and more or less in what quantities. 4. What do you consider to be a good quality wig and what types of hair do you like for your wig? This will allow us to have further insight regarding what quality are our potential customer looking for when purchasing their wigs.What criterion do our wigs need to meet in order for them to consider it to be a good quality wig. With regards to the second part of the question this will help us to understand the preferences in the type of hair mostly demanded. 5. Where do you purc hase your wigs? Please specify the name of the store, the name of the website, the name of the magazine, or the name of the factory from where you order it, and why? This will give us information about who our main competitors are and what competitive advantages do they have. 10.What is the average price you are paying for a wig and what influences your decision? 19 This will give us insight about what are the prices our potential customers are willing to pay for a wig and thus will allow us to adjust our pricing accordingly. 6. Will the fact that the company is donating 10% of its revenues to a charitable organization influence your purchasing decision? This question will answer a few matters of interest that we have in finding out. †¢ Firstly, it will give us further in-depth into how we need to conduct our marketing campaign. Secondly, it will allow us to promote ourselves to our potential customers and future potential customers by creating an image of our company, as a com pany who does charitable work and so on and so forth. 7. Which wig did you like the most and which of the wigs did you like the least? Please, explain why. After providing the sample wigs to our focus group members, we will able to have a better understanding of the priorities our target group has. 8. Would you consider buying a wig from us (Sara’s Wigs) in the future and if so how much would you pay for this wig?This will show us how many potential customers we in actuality have. This will give us insight about what are the prices our potential customers are willing to pay for a wig and thus will allow us to adjust our pricing accordingly. The last two questions were presented to our participants after having shown the sample of our wigs. 3. 5. Experimental research The main purpose of our experimental research was to observe consumer behavior and find out if the kosher wig market business is profitable in Vienna. Thanks to the Jon Renau 20Company and their extremely kind st ore manager, Andrew we were able to conduct this experiment for one month. Our experiment was of such a nature: †¢ For one month we observed consumer behavior with which we were able to answer following questions: ? On average how many kosher wigs are sold in a month? ? What are average monthly profits that the company makes? ? What wigs do customers like best? ? What wigs do customers like least? We observed that out of 280 wigs sold in a given month 27 were kosher wigs. The profits made from these 27 wigs amounted to 24,400 Euros. 8 wigs purchased were European manufactured ones, and most desired colors were black, brown and blond. Surprisingly to us the most desired length of wigs was short and customer ages ranged between 23-50 years old. This experiment was extremely advantageous to us as we were able to observe consumer behavior in a natural environment without any artificial questions to which people had to think and answer theoretically. 3. 6. Data collection and data e ntry In order to make more in-depth marketing research we had to do secondary research as well as primary research.Secondary research was divided in two parts. †¢ First we searched for general information and opinion about what are the main concerns and characteristics of Kosher wigs in Internet (from blogs and web-sites) †¢ Only after that we narrowed our research and focused on one specific company who sells kosher wigs in Vienna. After secondary research we conducted primary research and also divided it into two parts; qualitative and quantitative. We conducted focus groups where we used non- 21 representative (convenience sample).We specifically chose married Jewish orthodox women who would discuss their opinions and concerns and give us sufficient information to help us see what the demand for kosher wigs in Vienna, Austria is. In quantitative research we used cluster sampling. In our research we applied the following types of research methods: †¢ Secondary resea rch ? Information gathering from already existing sources ? Experimental research †¢ Primary research ? Survey ? Focus Group 22 4. Data analysis and results 4. 1. Qualitative data analysis & results †¢ Is there a demand for a new wig store in Vienna?According to our focus group we have seen that our main target group, Jewish religious women are greatly interested in a new wig distributor in Vienna. Due to the fact that covering one’s head in Jewish religion is both – a Torah commandment and a tradition, the percentage of women wearing wigs is very high among all Jewish religious women, namely Ashkenazi Jews and some Sephardic. For instance, after conducting a focus group we understood that a lot of different aged women are ready to purchase wigs for themselves and their daughters, cousins, and sisters , etc. and that there is a demand for a shop offering kosher certified wigs. However, the exceptional cases comprised low- class women, which thought our prices to be too high. Low-class women thought there is no need for a new wig distributor in Vienna, they didn’t like our price ranges and claimed that there are already stores offering wigs, and moreover it is much cheaper to order wigs online. Even after suggesting that we would like our price to include 10% â€Å"mesuda†- donations to poor children and orphanages, they were not willing to pay â‚ ¬1200 for a wig, a price of wig charged by our suppliers, the company ‘Sarah Wigs’ in China.We explain it with two reasons. First of all, donations are obligatory in Jewish religion, and a person should anyways donate 10% of his income to charity, so there is no need for our suggestion to those people who are scarce of monetary resources. Secondly, religious life can be sometimes very expensive, including higher costs on kosher food, maintenance of a lot of children, costs on accommodation in the Jewish districts. Therefore, low-class families cannot afford purchas ing a wig for this price. However after watching sample wigs we offered they agreed the quality to be 23 ood, and admitted they would like to receive such kind of a wig as a present. Since our target group is initially middle-class and wealthy women it would be a challenge assessing them. Surprisingly, we found out which kind of service our potential customers would like to experience. In order to understand the psychology of these women, we should look inside the traditions and rules of life according to which these people have been living almost for 6000 years. They are very modest and extremely conservative. While the conversation they complained about the lack of privacy in the wig stores.For instance, some of them consider showing their hair among other women as something of an immodest behavior. So one of their wishes was to have a private service in a wig store, where they could feel comfortable and try all the variety of wigs. However some of them didn’t have problems with trying out wigs in a common hall. General reception of our sample wigs was very good. Independently of the age, annual income and ethno religious group, they liked the quality of our wigs. They liked the type of hair used, how naturally they looked, and the way they are made, the material used inside.In conclusion, our focus group and the reaction to the samples provided indicate that there is a demand for a new wig distributor in Vienna, offering one-to-one service. †¢ What is the average age consumption in the market? And how much they are willing to pay? We described our main target group as Jewish religious women, but who is considered to be a woman in a Jewish religion. Is there any specific age when girls become women, and start covering their heads? After an extensive research conducted on our target group, we found out this is not about a specific age.For instance, a girl becomes a woman after getting married, and since she is married covering her head is obligato ry. Therefore, the average age consumption for 24 our product is 18 – 82, as 18 is considered the allowed age to get married in Judaism (YAAKOV, 2006) and 82 is the average age of death among women in Austria (Pavlov, n. d. ). Due to this fact, women of different ages participated in our focus groups. We found out that the demand for our product didn’t depend on the age, but rather on the income and social level of the family of this woman.Our first focus group mostly consisted of women of a middle and high class, with annual income higher than â‚ ¬20,000. They were very surprised with the prices we offered for our wigs. When we showed them our sample wigs, they were willing to pay more than â‚ ¬1500. Our second group was quite intensive about pricing, and said their purchase decision depends highly on the purposes of their purchase. For instance, a lot of women have more than one wig. Purchasing a new wig for a special occasion, celebration or holiday is very po pular.Therefore, they were ready to pay more for a holiday wig. A holiday wig is the one usually with a natural hair, handmade and preferably a long one. Moreover, the fact that we are going to donate 10% of each wig bought to charity was perceived very positively by women of middle and high class. In a nutshell, we understood that for all the women the price is mostly connected with the hair type we use in our wigs, whether it is handmade, and its readiness to be worn. Surprisingly, we found out interesting moment in a consumer behavior of our main target group.When a woman comes into a shop, she wants to see the final product, the wig ready-to-wear, which should be only adjusted with small details. †¢ Which preferences do our customers have mostly? We noticed two main preferences our target group has with regards to the length of the wig and also the type/quality of the wig. 25 Surprisingly it was the opposite of what we were expecting. We were sure that the younger generatio n would prefer somewhat fashionable and longer wigs than the older generation (that would rather prefer stricter and shorter wigs).However what we noticed was that the younger women prefer the strict and middle-length wig because they are going to be married or just have been married and they are still very excited about the idea of a wig, the meaning behind it (that a woman should show her real hair only to her husband because the hair is a very sensual thing). But the older women are more likely to purchase longer wigs with different haircuts because they would like to innovate with their style. For instance, they ate tired of the same image all their life.About the type and the quality of the wig almost every woman in our focus groups agreed that it should be handmade and only natural hair. The style of the wig they prefer was quite different, but women were opened for innovations. Mostly all women are accustomed to wearing a wig with a bang, for it seems to be more natural. But nowadays we are living in the 21st century, there are more innovations with every passing day- women are expecting their new wig to look natural without a bang. Moreover, part of the women was at first hesitating about Asian hair we use but after we gave them our sample wigs for a trial, they changed their opinions.In order to further create a positive image of our company, we need to think about some women- community events in which we will be able to demonstrate wigs to women who are still hesitating about the quality of the Asian hair. †¢ How our service should look like? According to our focus group we came to several conclusions with regards to the service we should provide to our customers. On the one hand, our main goal is to ensure that our shop doesn’t contradict to any Torah commandments, Jewish laws and traditions.The first and the most important thing for us would be to ensure that all wigs are kosher, that they don’t contain 26 Indian hair. Almost all women agreed that absence of kosher certificate on the wigs would influence their purchase decision greatly (they will not purchase it). The next thing would be to provide private room for women who do not feel comfortable trying wigs in the common hall. For instance, some of the women consider showing their natural hair even to other women immodest. Our staff members will also be only female, in order for all the women to feel convenient.On the other hand, our target group will not only be satisfied with a purchase of a good quality wig. They don't know how to treat their wigs in order for them to stay in the same shape they were bought. The women complained a lot about the â€Å"Internet shopping†, they felt being left alone after purchasing the wig. Therefore we are going to introduce the â€Å"buy and stay† concept. We will offer a ‘beauty salon’ service that will be specialized in taking care of wigs. ‘Sarah wigs’ will send one of their stylists that will be responsible for this specific service.Right after the women chose a wig from our variety, the stylist will adjust it to her head. Afterwards a woman will be able to bring her wig for a wash, restyling, or any other required procedure. Of course the prices for the women, which purchased our wigs will be significantly reduced. With the help of this salon we will make our customers feel more secure. They will know that we are nearby and ready to help with any problem that might occur. In addition we decided to provide a 3-5 years guaranty for our wigs (the number of years will depend on the precise wig).We want to do so because we see the scarcity of trust among our target group. 4. 2. Quantitative analysis and results With our data collection we gained answers to our research questions. The following information is the analysis of our questionnaire: 27 †¢ Question 1: With the collected data we identified the percentage of women who are living in Vienna. As i t seen in Table 1 and Figure 1, 97% are living currently in Vienna, and 3% are not. Do you live in Vienna? Frequency Vienna Valid not in Vienna Total 243 7 250 Percent 97 3 100 Table 1: living in ViennaFigure 1: percentage of people who live in Vienna 28 †¢ Question 2 In the following graph you can see the distribution of the responders by age: 15-25 years11%, 26-35 years- 20%, 36-45 years- 33% (the majority), 46-55 years- 22%, 56-65 years7%, 65+ years- 5%. With this information we can determine our target group, to which we will address our products. What is your age? Frequency 15-25 26-35 36-45 Valid 46-55 56-65 55+ Total Missing Total System 28 50 81 54 18 12 243 7 250 Percent 11 20 32 22 7 5 97 3 100 Table 2: age of respondents Figure 2: age of respondents 29 †¢ Question 3:In this question we determined to which ethnicity group each respondent belongs. Ethnicity group determines the traditions, and after- the different moves in the Judaism, to which the religious women belong. For each ethnicity group there is different traditions regarding the usage of the wig. As seen in the table and the figure below, there is a large majority- 70% of Ashkenazi women, and 27% of Sephardic women. Which ethno religious group do you belong to? Frequency Ashkenazy Valid Sephardic Total Missing Total System 176 67 243 7 250 Percent 70 27 97 3 100 Table 3: the ethno religious groups of respondentsFigure 3: the ethno religious groups of respondents 30 †¢ Question 4: In this question we found the breakdown of the different movements of Judaism regarding the women in Vienna. As seen in the table, there is a large majority of women that belong to the Chabad- 70%. Then, the Gur movement with only 8%, Lithaim- 6%, Reform- 5% and Others8%. Which movement do you belong to? Frequency Chabad Gur Valid Lithaim Reform Other Total Missing Total System 176 20 14 13 20 243 7 250 Percent 70 8 6 5 8 97 3 100 Table 4: To which movement the respondents belong Figure 4: To which m ovement the respondents belong 1 †¢ Question 5 Comparison of total number of wigs owned and age of respondents. In the following table we compared the two variables, age and number of total wigs owned. The majority of women between ages 26-55 own 3-5 wigs (age 26-35: 11%; age 36-45: 30%; 4655: 10%). How many wigs do you own? What is your age? Count What is your age? 15-25 1-2 How many wigs do you own? 3-5 5+ Total 12% 0% 0% 12% 26-35 8% 11% 1% 21% 36-45 1% 30% 2% 33% 46-55 5% 10% 8% 32% 56-65 0% 0% 7% 7% 65+ 0% 0% 5% 5% 26% 51% 23% 100% Total Table 5: Comparison of age and number of total wigs ownedFigure 5: Comparison of age and number of total wigs owned 32 †¢ Question 6 In the following question we compared the frequency of purchasing wigs and the net annual income in the family of the woman. 30% of women that have 20,000-29,000 euro annual income are purchasing a new wig once in 5 years (the majority of that segment), the majority of the group of 30,000- 39,000 euro in come- 16%, is purchasing a new wig once in 2-5 years, and the majority of the group that has 40,000-49,000 euro income, as well as 50,000+ euro income purchases a new wig once a year (5% and 3%). How often do you purchase a new wig?What is your net family annual income( inâ‚ ¬) What is your net family annual income( inâ‚ ¬) less that 10,000 10,00019,000 20,000 29,000 once a year How often do you purchase a new wig? once in 2-5 years once in 5 years+ Total % of Total 1% 24% 42% 21% 9% 3% 100% % of Total 1% 18% 30% 4% 0% 0% 54% % of Total % of Total 0% 0% 0% 1% 5% 3% 9% 30,00039,000 40,00049,000 50,000+ Total 0% 6% 12% 16% 3% 0% 37% Table 6: Comparison of frequency of purchasing wigs and net annual income 33 Figure 6: Comparison of frequency of purchasing wigs and net annual income Question 7: †¢ In this table we measured the preference of wig colors.The majority of the women prefer black (39%) and brown colors (35%), 16% prefer blond wigs, and a small percent of 4% prefer grey hair, and 2% for red hair. What color of a wig do you prefer? Frequency black brown Valid blond red grey Total Missing Total System 98 87 41 6 11 243 7 250 Percent 39 35 16 2 4 97 3 100 Table 7: Preference of wig color 34 Figure 7: Preference of wig color †¢ Question 8: In this question we measured the percentage of respondents that prefer Asian or European hair. The majority (61%) prefers Asian hair, when 36% prefers European hair. Which type of hair do you prefer?Frequency Asian Valid European Total Missing Total System 153 90 243 7 250 Percent 61 36 97 3 100 Table 8: Which hair type do you prefer? 35 Figure 8: Which hair type do you prefer? †¢ Question 9: Here we determined the percentage of respondents that prefers factory made wigs or handmade wigs. The majority (62%) prefers handmade wigs, when 35% prefers factory made wigs. What types of wigs do you mostly own? Frequency handmade Valid factory made Total Missing Total System 155 88 243 7 250 Percent 62 35 97 3 100 Table 9: Preferable type of wig 36 Figure 9: Preferable type of wig †¢ Question 10:This table illustrates the preferable price of the everyday wig for the respondents. As seen, the majority of women are buying the wig for 401-600 euro (60%), 22% prefer to buy their wig for 250-400 euro, the small number of 6%, will pay 601-1500 euro, and 8% will pay 1501+. Average price of an everyday wig Frequency 250-400 401-600 Valid 601-1500 1501+ Total Missing Total System 56 151 16 20 243 7 250 Percent 22 60 6 8 97 3 100 Table 10: average price of everyday wig 37 Figure 10: average price of everyday wig †¢ Question 11: This table illustrates the preferable price of the holiday wig for the respondents.As seen in the table, the majority will pay 1001-2000 euro per one holiday wig (70%), 17% will pay 600-1000 eur0, and only 11% will pay 2001+ euro per wig. Average price of a holiday wig Frequency 600-1000 Valid 1001-2000 2001+ Total Missing Total System 42 174 27 243 7 250 Percent 1 7 70 11 97 3 100 Table 11: Average price of holiday wig 38 Figure 11: Average price of holiday wig †¢ Question 12: This table illustrates where the majority of the respondents buy their wigs. There is almost equal deviation between the 3 stores (32%- Magic hair team; 38%- Michaela Nagler; 27%- Stupnig Keg), and only 1% are buying in E-shops.Where did you buy these wigs? Frequency Magic hair team Michaela Nagler Valid Stupnig Keg E-shop Total Missing Total System 80 94 67 2 243 7 250 Percent 32 38 27 1 97 3 100 Table 12: place of wig purchase 39 Figure 12: place of wig purchase †¢ Question 13: This table illustrates the amount of respondents that heard about our wig store. The majority, however, never heard about us (65%). Have you ever heard of our company? Frequency yes Valid no Total Missing Total System 81 162 243 7 250 Percent 32 65 97 3 100 Table 13: have you ever heard about our company? 40Figure 13: have you ever heard about our company? †¢ Question 14: In the following table, we analyzed the percentage of respondents that heard about our company, and from where they heard about us. The majority heard about us from word of mouth (56%), 49% heard about us from Jewish websites, and only 42% heard about us from Facebook. Heard Frequencies Responses N heard from facebook where did you hear about us a Percent of Cases 42% 56% 49% 146% Percent 30 40 35 105 29% 38% 33% 100% heard from word of mouth heard from Jewish website Total a. Dichotomy group tabulated at value 1.Table 14: From where do you know our company? 41 †¢ Question 15: In this question we analyzed whether the fact that our company is donating 10% from our income will influence the decision of purchase. The majority (36%- mostly yes; 33%- possibly) will be influenced of this fact, and only 5% will not be influenced at all. Will the fact that a company is donating tithe from every sold wig influence your Frequency not possibly Valid mostly yes yes Total Missing Total System 13 8 2 91 57 243 7 250 Percent 5 33 36 23 97 3 100 Table 15: Influence of the fact that the company is donating tithe from every sold wigFigure 14: Influence of the fact that the company is donating tithe from every sold wig 42 †¢ Question 16: In this question we analyzed the net annual income of the respondents. The majority (41%) have 20,000-29,000 euro income, 24% have 10,000-19,000 euro, and only 1% has less than 10,000 euro income. What is your net family annual income( inâ‚ ¬) Frequency less that 10,000 10,000- 19,000 20,000- 29,000 Valid 30,000- 39,000 40,000- 49,000 50,000+ Total Missing Total System 3 59 102 50 22 7 243 7 250 Percent 1 24 41 20 9 3 97 3 100 Table 16: net annual income (euro) Figure 15: net annual income (euro) 3 †¢ Question 17: In this question we analyzed the importance of several factors that concern customer preference about wigs. Descriptive Statistics N I would expect my new wig with a low price I would expect my new wig to be handmade I would expect my new wig to be made in europe I would expect my new wig to be made out of Asian I would expect my new wig to have a guarantee I would expect my new wig to be of bright colours I would expect my new wig to be made out of natural matrial only Valid N (listwise) 243 243 1. 8724 1. 13735 243 3. 9712 1. 33423 243 1. 5638 . 70348 243 2. 473 1. 91364 243 2. 8765 . 68724 243 2. 0576 1. 29716 243 Mean 2. 0658 Std. Deviation 1. 08511 Table 17: customer preference about wigs 44 Figure 16: customer preference about wigs 45 5. Conclusion and recommendations After conducting the secondary and primary research we got to know that a place to a new wig distributor in Vienna can be found. We found out that there is a demand for product in the form we want to sell, and the service we want to provide. During the secondary research we were exposed to the competition that already exists in the market, but in order to have to have competitive advantage we will provide ‘buy and stay’ service, which will fill in the lack of security our customers have. In addition we came to know what are the exact preferences of our target group with the help of quantitative and qualitative analysis, which type of hair, length, color and style are in demand. With the help of the focus group we conducted, we understood the psychology of these women and underlying reasons for their consumer behavior. This will help us to market our product successfully, providing all the services related to it, and to communicate our company effectively.Moreover, we found Vienna as the representative capital city amongst big cities in Europe. Our research indicates that we can penetrate the Viennese wig market successfully, therefore we predict approximately the same level of demand in other major European cities. We can expect the growth of our company in Europe within 5-7 years. As a recommendation, it is required to make a further research on wig demand amongst cancer ill patients and wealthy p eople as part of our initial target markets. 46 6. Appendix 6. 1. Survey sample in English Questionnaire Nr. _______Wigs demand questionnaire Interviewer: Please read all questions to the respondent as they appear on the questionnaire. Only read the bold text. Interviewer instructions are in italics. Circle the figure corresponds to the respondent’s answer choice. Example : 2 Int. : Introduce yourself to the respondent. Mention that you are a business student conducting a survey as a part of marketing research class. Briefly inform the respondent that this survey is about a wig demand. At the beginning, may I ask you a few questions to determine if you are among the persons ho I am supposed to interview? 1. Do you live in Vienna? RESIDENCE If NO thank respondent and terminate interview. 2. What is your age? 15- ­? 25†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1    AGE 26- ­? 35†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 36- ­? 45†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3    46- ­? 5†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4    56- ­? 65†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5    65+†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 3. Which ethno religious group do you belong to? Ashkenazi†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1ETHNICITY Sephardic†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2    4. Which movement do you belong to? Chabad†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 CHA Gur†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 GUR Litaim†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 LITReform†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 REF Other†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 OTH 47 5. Have you ever used a wig? Yes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1a? Q   7 USAGE No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2   a?Q 6 6. Why not? Record the first response REASON a? Q 21 7. Do you own a wig? Yes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦ 1   a? Q 9 OWNERSHIP No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2   a? Q 8 8. Why not? Record the first response REASON 9. How many wigs do you own? 1- ­? 2†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1    TOTAL