Introduction on Nissan Motor Company and the Supply Chain for Nissan Research Paper

Introduction on Nissan Motor Company and the Supply Chain for Nissan Company - Research Paper Example This study looks into Nissan Motor Co., Ltd., a Japanese automobile company that makes cars, buses,  and trucks with the labels Nissan and Datsun. Nissan also creates designs for and manufactures other equipment and devices such as machinery and communication satellites. The company’s head office is in Tokyo, Japan. Nissan came from two previous corporations—Kwaishinsha Co., which was founded in 1911 to manufacture Dat automobiles, and Jitsuyo Jidosha Co., which was established in 1919. In 1925, these two companies merged to create Dat Jidosha Seizo Co. Eight years later, the company’s assets were taken over by other shareholders, who created Jidosha Seizo Co., Ltd., granting it its current name the subsequent year. The newly organized company was focused on the manufacture and sale of automobiles and components under a newly created label—Datsun. In 1935, the first Datsun passenger car rolled off the assembly line and immediately thereafter, Nissan bega n shipping automobiles to Australia. The Datsun Type 15 turns into the first automobile to be mass produced in Japan in 1937, which also takes the form of a delivery van and mini-pickup. Throughout the war period, from the late 1930s, the company shifted completely to the manufacturing of military automobiles and trucks. The Allied Powers took hold of the central Nissan facilities in 1945; although permitting the manufacture of Nissan and Datsun automobiles to continue at a single facility, they did not bring back the rest of the facilities to the company until the mid-1950s. Afterwards, particularly in the 1960s when Nissan moved into the global market, manufacture and sales increased impressively while the company built assembly factories abroad. Yet, by the second half of the 1990s, Nissan had been facing some major problems, and in 1999 it started a partnership with Renault, a French car manufacturer. There are companies, even leaders in their own industries, where the logistics and supply chain functions are considered as rather second-rate or less important to other sectors of the business such as marketing, sales or manufacturing. Such companies are also those which grumble about the trouble of employing competent individuals for the management of their supply chain.